New Product Development (NPD) & Market Development (MD)

market-opportunity

We enable our partners to develop new products or improve their existing products for their present markets.  For example, to obtain the required performance at target cost, we might optimize the molecular structure of a chemical, or increase its purity, or change its physical form.

We also assist our partners in identifying and developing new markets for their present or new products. We help them evaluating and taking their products into new markets primarily in the USA and Europe.

To execute the NPD or MD projects, in addition to chemical synthesis and analysis, we test the new or enhanced chemicals in current starting formulations depending on target markets.  Specifically, for the coatings market, in our laboratory we perform appearance, color, and physical properties tests.  The appearance tests involve measurements such as gloss and transparency. The list of physical properties regularly tested includes abrasion, adhesion, conductivity, drying time, chemical resistance, gel time, coating film thickness (Fe, Non-Fe), hardness, impact flexibility, viscosity, friction, and other properties depending on end-use.